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Sustainable personal care

Dec 2022

Personal care packaging is becoming more sustainable. Manufacturers are coming up with product launches that include using post-consumer-recycled, biodegradable and compostable materials and refillable packaging. Overall, ethical packaging claim launches have an annual increase of +34% (CAGR, Global, Jul 2017-Jun 2022).

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Supercrush Super Powder Dark Hair All Natural Dry Shampoo (Canada). Supercrush Super Powder Dark Hair All Natural Dry Shampoo comes in a 40g plastic bottle. The packaging is 100% compostable and made from recycled materials.

Innova Market Insights data indicates a surge of growth for F&B product launches with a biodegradable packaging claim with 13% average annual growth from 2019 to 2023. Nearly half (49%) of these launches were in the Hot Drinks category, with Tea emerging as the leading subcategory packaged in biodegradable materials. Furthermore, the Baby & Toddlers category showed the fastest growth, with a 132% growth rate over five years.
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Innova Market Insights data indicates that F&B launches in glass packaging are gaining ground, with a 5% average annual growth from 2019 to 2023. Thirty-six percent of these launches in 2023 were Sauces & Seasonings, with a substantial increase in the Fruit & Vegetables sector. Additionally, 81% of these glass packaging launches had Recyclable claims.
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Innova Market Insights data indicates that F&B packaging with reusable claims has surged with an average annual growth rate of 18% between 2019—2023. Sauces & seasonings were the top category for reusable packaging in 2023. Meanwhile, there was a 106% growth in the incorporation of reusable packaging claims within Meat, Fish & Eggs packaging. 
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Innova Market Insights data indicates a surge of growth for easter food & beverage launches, with 19% growth from 2019 to 2023. The top packaging types for these launches were Wrapper (55%), Folded Box (28%), and Flat Pouch (26%). The top packaging materials for easter launches were Plastic – Not Specified (59%), Aluminum Foil (42%) and Cartons (29%). Less than 1 out of 3 launches had a Recyclable packaging claim.
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Innova Market Insights data indicates a 2% year-over-year growth rate in beauty launches between October 2021 – Sep 2022 and October 2022 – September 2023. Most products remained to be packaged in Plastic material, and Rigid tube was the top packaging type, registering nearly a quarter of launches. Recyclable was the top environmental packaging claim, while compostable, reusable and plastic-free claims grew.
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Innova Market Insights data indicates that in 2023, more than one in three global Baby & Toddler launches were packed in Flat Pouches, but product launches in Pot packaging registered a 176% growth rate from 2019 to 2023. Fifty-eight percent of these products were launched in plastic packaging and 26% of these launches had a recyclable packaging claim.
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